Center for Sustainable Entrepreneurship (CenSE) - Odisee
Center for Sustainable Entrepreneurship (CenSE) - Odisee

Expertise 2


CenSE looks at new trends from a broad economic perspective. One of these trends, of course being digitalization. We offer our expertise in digital marketing where we support SMEs in data-smart entrepreneurship.

Current projects

PWO COntent

The new PWO project 'COntent' has been approved! In this new research project, fully subsidized by Odisee, we delve into the opportunities that generative AI offers for the content marketer and guide Flemish SMEs with its application within their content marketing activities.

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Past projects

Cargo bundling

Bundling cargo for the benefit of SMEs.

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Measuring bicycle project

Optimizing and expanding the functionality of an android application that is used by the Fietsersbond to measure the quality of cycle paths.

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The project wants SMEs to start with AI in Marketing and agencies - which receive questions from their customers about this - to support and guide them to implement AI as innovative technology for their customers. All this on the basis of recognizable, good practices.

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Coordinator expertise digitalization : Saskia Vanden Eede

Contact :


  • [2019 – EN] Brabant, K. (2019). Katowice - sustainable value of the sharing economy. Presented at the Internationale week logistiek, Katowice, Polen, 01 Apr 2019-05 Apr 2019. (professional oriented) Open Access 
  • [2018 – EN] Brabant, K., Molderez, I., Lambrechts, W. (2018). Contributing to sustainable lifestyles through agency and sociability in a sharing economy. Presented at the 24th International Sustainable Development Research Society Conference, Messina, Italy, 11 Jun 2018-15 Jun 2018. (professional oriented) Open Access
  • [2016 – EN] Fairchild, A. (2016). What is the Role of Third Party Logistics (3PL) Partners in an Omni-Channel Strategy? International Journal of Information Systems and Supply Chain Management, 7 (1), 22-32. doi: 10.4018/IJORIS.2016010102 Open Access 
  • [2012 – EN] Fairchild, A. (2012). The Evolution of the e-ID card in Belgium: Data Privacy and Multi-Application Usage. In: B. de Vuyst (Eds.), Sixth International Conference on Digital Society. Presented at the ICDS, Valencia, Spain, 30 Jan 2012-04 Feb 2012. Open Access 
  • [2010 – EN] Fairchild, A., Baker, P., Pater, J. (2010). E-Accessibility and Municipal Wi-Fi: Exploring a Model for Inclusivity and Implementation. International Journal of Information Communication Technologies and Human Development (IJICTHD), 2 (2), 52-66. doi: 10.4018/jicthd.2010040104 
  • [2020 – NL] Google Analytiwhaaaat?
  • [2019 – EN] Vanden Eede, S., De Schoenmacker, M. (2019). Tips & Tricks om hoger te scoren in Google. Presented at the Workshop organised by PWO Data Smart Ondernemen, Aalst, 17 Jun 2019-17 Jun 2019. (professional oriented) 
  • [2018 – NL] Vanden Eede, S., De Schoenmacker, M. (2018). Tips & Tricks om hoger te scoren in Google. Presented at the Workshop organised by PWO Data Smart Ondernemen, Aalst, 26 Jun 2018-26 Jun 2018. (professional oriented) 
  • [2014 – NL] De Vreese, R., Vanden Eede, S. (contr.) (2014). Ondernemend Aalst - Ideecafé KAHO. Open Access 
  • [2014 – NL] Vanden Eede, S. (2014). Business Café: Als ik nu eens ondernemer word! Open Access
  • [2014 – NL] Vanden Eede, S. (2014). Ondernemersaward – project van HoGent en HUB-KAHO in Aalst – genomineerd voor Europese prijs. 

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