Center for Sustainable Entrepreneurship (CenSE) - Odisee
Center for Sustainable Entrepreneurship (CenSE) - Odisee

Expertise 2

Digitalization & circular economy

CenSE looks at new trends from a broad economic perspective. One of these trends, of course being digitalization. We offer our expertise in digital marketing where we support SMEs in data-smart entrepreneurship. In addition, CenSE is taking on a leading role in research aimed at the circular transition, in which the realization of sustainable partnerships is an important focus. We can also rely on expertise in the sharing economy.

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Coordinator expertise digitalization : Saskia Vanden Eede

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Coordinator expertise circular economy : Karen Brabant

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Current projects

PWO COntent

The new PWO project 'COntent' has been approved! In this new research project, fully subsidized by Odisee, we delve into the opportunities that generative AI offers for the content marketer and guide Flemish SMEs with its application within their content marketing activities.

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Past projects

Continuity of the family business in times of digitization

Rapid evolutions in digitization pose specific challenges for family businesses.

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Data-smart e-commerce in SMEs

How can we convince SMEs that data-smart entrepreneurship is also a viable card for them to optimize their online conversion?

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Customer-driven idea generator for product innovation at SMEs

In this PWO research project we investigate how digital platforms can contribute to customer-driven innovation at SMEs. We also aim for further online interaction between SMEs and consumers, to make the ideas specific and to work them out.

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  • [2019 – EN] Brabant, K. (2019). Katowice - sustainable value of the sharing economy. Presented at the Internationale week logistiek, Katowice, Polen, 01 Apr 2019-05 Apr 2019. (professional oriented) Open Access 
  • [2018 – EN] Brabant, K., Molderez, I., Lambrechts, W. (2018). Contributing to sustainable lifestyles through agency and sociability in a sharing economy. Presented at the 24th International Sustainable Development Research Society Conference, Messina, Italy, 11 Jun 2018-15 Jun 2018. (professional oriented) Open Access
  • [2016 – EN] Fairchild, A. (2016). What is the Role of Third Party Logistics (3PL) Partners in an Omni-Channel Strategy? International Journal of Information Systems and Supply Chain Management, 7 (1), 22-32. doi: 10.4018/IJORIS.2016010102 Open Access 
  • [2012 – EN] Fairchild, A. (2012). The Evolution of the e-ID card in Belgium: Data Privacy and Multi-Application Usage. In: B. de Vuyst (Eds.), Sixth International Conference on Digital Society. Presented at the ICDS, Valencia, Spain, 30 Jan 2012-04 Feb 2012. Open Access 
  • [2010 – EN] Fairchild, A., Baker, P., Pater, J. (2010). E-Accessibility and Municipal Wi-Fi: Exploring a Model for Inclusivity and Implementation. International Journal of Information Communication Technologies and Human Development (IJICTHD), 2 (2), 52-66. doi: 10.4018/jicthd.2010040104 
  • [2020 – NL] Google Analytiwhaaaat?
  • [2019 – EN] Vanden Eede, S., De Schoenmacker, M. (2019). Tips & Tricks om hoger te scoren in Google. Presented at the Workshop organised by PWO Data Smart Ondernemen, Aalst, 17 Jun 2019-17 Jun 2019. (professional oriented) 
  • [2018 – NL] Vanden Eede, S., De Schoenmacker, M. (2018). Tips & Tricks om hoger te scoren in Google. Presented at the Workshop organised by PWO Data Smart Ondernemen, Aalst, 26 Jun 2018-26 Jun 2018. (professional oriented) 
  • [2014 – NL] De Vreese, R., Vanden Eede, S. (contr.) (2014). Ondernemend Aalst - Ideecafé KAHO. Open Access 
  • [2014 – NL] Vanden Eede, S. (2014). Business Café: Als ik nu eens ondernemer word! Open Access
  • [2014 – NL] Vanden Eede, S. (2014). Ondernemersaward – project van HoGent en HUB-KAHO in Aalst – genomineerd voor Europese prijs. 
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